Structured Data & JSON-LD

• Using incorrect JSON syntax, such as trailing commas.
• Adding structured data that does not match the visible page.
• Assuming structured data guarantees a rich result.
• Copying placeholder author names or URLs into a live website.
• Using unsupported properties for a particular search feature.

Practice Exercises

1. Add Microdata to a sample course description.
2. Write JSON-LD for an organization using accurate sample data.
3. Create an Article structured data example for a tutorial.
4. Explain the difference between Microdata and JSON-LD.

Revision Quiz

1. What is structured data?
2. Which attribute begins a Microdata item?
3. Which attribute defines a Microdata vocabulary type?
4. Which script type is commonly used for JSON-LD?
5. Does valid structured data guarantee a rich result?
6. Should structured data contain fabricated ratings or authors?

Answer Key and Explanations

1. Machine-readable information about page content — It describes entities and their properties.
2. itemscope — It identifies an item.
3. itemtype — It specifies the item's vocabulary type.
4. application/ld+json — It identifies the JSON-LD data block.
5. No. Eligibility depends on supported features and additional requirements.
6. No. Structured data must be accurate and not misleading.